WWU’s College of Business and Economics to Host David J. Antisdale Oct. 30

Western Washington University’s College of Business and Economics (CBE) will host David Antisdale as part of its Strategic Management Executive Speaker Series from 3-4 p.m. on Friday Oct. 30, 2015 in Communications Facility 120.

The presentation is free and open to the public.

Titled “Strategy of Innovation,” the talk includes insights from select integrated marketing campaigns Antisdale has produced for brands including BMW, Cadillac and Coca-Cola. The examples illustrate the strategy of innovation to meet and exceed client expectations. 

A Western alumnus, Antisdale is the senior vice president of Strategic Alliances and Entertainment for Caruso Affiliated in Los Angeles. Antisdale’s expertise encompasses identifying, creating, producing and managing experiential marketing campaigns, corporate communications, entertainment marketing and special events.

The WWU College of Business and Economics Strategic Management Executive Strategy Speaker Series program brings senior business leaders to campus to interact with students and share their perspectives on strategic management, leadership, and professional development. The Speaker Series is presented by the CBE’s Center for Innovation in Education.