Calif. TV station runs segment on Ira Hyman's cell phone attentiveness research

In late January, a film crew from television station News10 in Sacramento, Calif., came to the Western Washington University campus to recreate WWU psychology professor Ira Hyman's research on cell phone use.

Hyman's research focuses on whether people talking or texting on their cell phones are "inattentionally blind" and fail to see strange objects right in front of them.

News10 reporter Lorraine Blanco and cameraman Brandon Atchison recreated the experiment Jan. 24. Their segment was posted today on the News10 website.