Betsy O'Donovan

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The Sacramento Bee wants to tie metrics to pay. Its guild is not having it

The struggle between McClatchy, the Bee and its guild is in part about a revenue strategy, said (WWU's) Betsy O’Donovan, who co-authored a 2019 study for the American Press Institute about …

2020-10-26
The Sacramento Bee wants to tie metrics to pay. Its guild is not having it

The struggle between McClatchy, the Bee and its guild is in part about a revenue strategy, said (WWU's) Betsy O’Donovan, who co-authored a 2019 study for the American Press Institute about …

2020-10-26
Betsy O'Donovan, Carolyn Nielsen present research at virtual AEJMC conference 2020-08-07
How to build a metrics-savvy newsroom

Journalists have a reputation for dismissing data about their stories. But it’s undeserved.

After all, the axiom “if it bleeds, it leads” describes a newsroom practice driven by the metrics of newsstand sales and broadcast ratings. Pulitzers and Emmys are qualitative data that indicates…

2019-03-13
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