Western Washington University’s Department of Modern & Classical Languages will host Margaret Gonglewski, an associate professor of German and International Affairs at George Washington University, and Anna Helm, an assistant teaching professor of International Business at George Washington University, for “Consumer Behavior: Exploring Cross-Cultural Factors for Teaching Language and Culture” from 2-5 p.m. on Tuesday, May 7 in Miller Hall 121.
This workshop is for faculty and instructors who are involved in teaching language and culture, as well as students who are preparing to teach world languages.
The presentation will address questions such as: What makes you want to buy something? How is your behavior different from someone from another culture? The workshop will also examine how culture influences decision-making in the world of buying and selling products and services.
Gonglewski and Helm will guide participants through hands-on activities to develop knowledge and skills about consumer behavior, a crucial component in international marketing. Participants will come away with ideas for teaching this fascinating and relevant aspect of modern life in all cultures.
For more information about Gonglewski and Helm’s workshop, contact Western Washington University Professor of German Cornelius Partsch at (360) 650-3929.