BFA Design students present design solutions to Portland firm

Kacey Morrow
for Western Today

Western Washington University students in the BFA Design program presented design solutions Feb. 27 at Wieden+Kennedy in Portland, one of the largest independently owned advertising agencies in the world.

Preparing themselves to showcase their ideas and executions in an agency context, the students participated in a month-long workshop this quarter with Jason Sack, user experience lead at W+K.

Sack presented the students with a design brief to establish a solid foothold and brand presence in the elderly care market by launching innovative new products for elderly health and safety in North America. Working in teams of two, the students learned how to conduct user research and apply a great deal of empathy in their design work. This brief pushed them to form innovative concepts based on extensive research in the healthcare industry and existing and new technologies.

Branded solutions ranged from service design to product design, including the design of wearables, interfaces, packaging, print, and marketing materials.

Students also gained important presentation skills by presenting in a professional setting at Wieden+Kennedy in Portland. During this intensive workshop, they engaged in a complete cycle of the creative process, including concepting, pitching, refining and executing.

Visit the BFA Design website for more information about the BFA Program: http://www.wwubfadesign.com/.

Tuesday, March 10, 2015 - 10:56am