Nervous Freshmen, Nervous Colleges
Colleges that have been struggling to get their yield rate equivalent (or at least close) to last year's may be in for a rude awakening.
SimpsonScarborough is releasing a survey tomorrow of incoming freshmen who aspired to attend a four-year residential college that finds that 40 percent of them say they are likely or highly likely to not attend any four-year college this fall. Further, 28 percent of returning students who have the option to return to their campus say they are not going back or haven't decided yet. (Some of both groups of students may be interested in attending a community college.)
Monday, August 10, 2020