Location-based data can provide insights for business decisions

Xiaohui Chang, an assistant professor in OSU's College of Business and Chang and co-author Jiexun Li of Western Washington University developed a tool that uses data collected through a social commerce site, including details such as types of businesses in a neighborhood, their hours, parking availability and other consumer features, to help determine whether one location is more likely to be successful than another.

"Small business owners, in particular, have a lot of choices when opening a new business, including where to locate," Chang said. "With this model, we use existing social commerce data to help you determine which location is going to perform the best."

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