Is It GOOD or BAD to Use a Dynamite-Triggered Avalanche for an Apple Ad? We Asked Scientists

Vice News

Jackie Caplan-Auerbach, a geologist at Western Washington University who studies the seismic signals produced by landslides and avalanches, told Motherboard in an email that the footage of the controlled avalanche didn't bother her as much as other sequences in the behind-the-scenes video.

“I have personal (not scientific) objection to the marketing of hazards," Caplan-Auerbach said. "For example, the video also shows someone filming a volcanic eruption and engaging with sharks (although it's not clear what type of shark)—those are both activities that I'd rather we not encourage."

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Friday, July 26, 2019 - 9:25am