How to be the guy who stops offensive speech (instead of 'egging it on')

So how could Bush have handled it differently? Western Washington University psychology professor Alex Czopp has studied this, and he says there are strategies you can use to push back against people who say something offensive.

"Depending on the person and how well you know them, something slight like changing the subject and hopefully relying on that person's emotional intelligence to read this as a cue of disapproval," Czopp said.