Change a key factor in survival for Alaska Airlines

"With all that's happened in the airline industry in the past decade, the chairman of Alaska Air has learned quite a bit about embracing change.

Learning to deal effectively with change within a company was the main message delivered by Bill Ayer, chairman and CEO of Alaska Air Group, at the ninth annual Bellingham Business Forum at the Bellwether Ballroom. Ayer spoke to about 300 people at the Thursday, March 18, event, which was organized by the Western Washington University Foundation."