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The demand for healthy food is not a fad; it is an ever-growing consumer mandate. The New York Times reported this month about how the country's big food manufacturers, with their processed, packaged and frozen foods, are struggling to keep up with Americans' evolving eating habits.
Sales of fresh prepared foods have grown nearly 30 percent since 2009, while sales of packaged goods have started to fall, the NYT reported. Sales of raw fruits and vegetables are growing. Per capita consumption of vegetables is up 10 percent over the past five years. Additionally, a recent survey shows 42 percent of millenials, ages 20 to 37, don't trust large food companies.