A college president uses the 'W' word

It's provoked a talk show spasm - this comment from last September's convocation speech by the President of Western Washington University Bruce Shepard.
"I have said before and I'll say it again, that we as a faculty and staff and student body, if we 10 years from now are as white as we are today, we will have failed as a university to meet the critical needs of our state," he said.

Shepard has made similar statements for several years, but this one got picked up by conservative websites like RedState, which ran the headline, "Why Can't Western Washington University Get Rid of Pesky White People?"