The College of Business and Economics' Strategic Management Executive Speaker Series brings to campus senior business leaders to interact with students and share their perspectives on strategic management and leadership.
The speakers contribute directly to the capstone Strategic Management course as guest lecturers. The executives also interact with selected students in informal settings to discuss issues in business and economics.
In 2015-16, speakers in the series included:
- Jennifer Kutcher, CEO of WECU, on "Future by Design." Kutcher, a WWU alumna, has worked in several leadership roles at WECU since 1998 and was named president/CEO by WECU's board of directors in August 2014.
- David Antisdale, senior vice president of Strategic Alliances and Entertainment for Caruso Affiliated in Los Angeles, on "Strategy of Innovation." Antisdale, a WWU alumnus, has produced integrated marketing campaigns for BMW, Cadillac and Coca-Cola.
- John Bergen and Josiah Johnson, WWU alumni and co-founders of Society Consulting, on "How We Do Strategy."